NormaProds runs on three tracks: free tools for beatmakers, a beat catalog across two genres, and behind-the-scenes content. This post is the tour — what's here, where to find it, and how to use it.

The project

Beatmaker, guitarist, sample maker. Based in France, working internationally. BeatStars Verified, Gold and Platinum certifications with Navigators Crew. Co-director of Soulinked Arts and signed artist on the same label. The full story is on the About page.

Quick version: production runs on two channels — sample-based boom bap on hardware, and modern emotional pop-rock with pop-punk DNA. They don't usually mix. This site is where they finally talk to each other.

Free tools — the workshop

The priority. Free tools built by a beatmaker, for beatmakers. The goal is simple: remove friction from the small workflows that slow producers down.

Crate Machine is the first one — a Suno prompt generator tuned for sample-based production. Pick genre, mood, era, instrument. Get a chop-ready prompt that produces material you can actually slice in Maschine, MPC, or SP-404. Most Suno guides are written for pop vocal output. This isn't that.

BeatStars Audit is live too. It scores the conversion signals on a BeatStars profile and sends the full audit report by email: positioning, catalog focus, titles, pricing, trust, beat page copy, and traffic path.

More tools are in development:

  • Beat Finisher AI — turns a stuck loop into a full arrangement with a finishing checklist
  • Beat Upload Machine — generates the full publication package for a beat (YouTube, BeatStars, TikTok)
  • Artist DM Copilot — writes natural, non-salesy DMs for pitching beats to artists
  • AI Beatmaker A&R — strategic direction: what to produce, what to drop, who to target
  • Producer Content Engine — turns a session into Shorts/Reels/TikTok ideas with hooks and scripts
  • Producer Brand DNA — builds a beatmaker's identity, positioning, bio, and content pillars

The full roadmap lives on the Tools page. Subscribe to the email list to get notified when each one drops.

Two production worlds

The catalog runs on two distinct identities — separate sounds, separate audiences, separate gear.

Boom Bap & Lo-Fi

Sample-based beats built hardware-first. Maschine MK3, MPC X SE, Roland SP-404 MK2, vinyl crates from funk, soul, jazz, and OST records. Boom bap is on BeatStars under lease and exclusive licenses. Lo-fi is streaming-only — Spotify, Apple Music, YouTube Music. No in-the-box templates anywhere.

Modern Pop Rock

Modern emotional pop-rock with pop-punk DNA. Ibanez AZ2204PW and Schecter SLS PT Evil Twin, recorded DI through Neural DSP amp sims. Bright guitars, nostalgic hooks, clean premium production and massive radio-ready choruses. No programmed guitar, no MIDI strumming — every track has an actual signal chain behind it.

The blog

This is where the technical writing lives. Three topics:

  • Tools and AI for beatmaking — why Suno's defaults don't work for sampling, prompt engineering for music, what I'm building next
  • The BeatStars side — how to sell beats online, what works, what doesn't, and how to structure a profile that converts. Most of what's online about BeatStars is bad. I'm trying to fix that.
  • Production and hardware — Maschine, MPC, SP-404 notes from someone who actually uses the gear daily. Not affiliate roundups.

No fluff. No "5 tips that will change your life." If something works, I'll explain why. If it doesn't, I'll explain that too.

The email list

The mailing list is the main channel. New tools first, new beats first, behind-the-scenes from the lab, blog posts second. It's free, it's not noisy, and it's the only channel where you'll get tools before everyone else.

The form sits at the bottom of every page on this site, including this one.

How to use this site

Three paths in:

  • You're a beatmaker — Start at Crate Machine or browse the Tools page. Subscribe to get notified when each new tool ships.
  • You're an artist looking for guitar-driven instrumentals — Modern Pop Rock for emotional, hook-first production. License via BeatStars.
  • You want to follow the work — YouTube for production breakdowns, Instagram for daily lab content, this blog for the technical writing.

That's the tour. Welcome to the lab.